Project Description

Pippo Onorati

(Rome – photographer, designer, director, journalist, former collaborator of Oliviero Toscani at Benetton, for Fabrica and Colors)

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After working as a journalist for many years (with publications on La Repubblica, l’Unità, il Manifesto, Gambero Rosso, Arcigola Slow Food, il Salvagente, and Askanews), in 1993 his encounter with Oliviero Toscani, during the golden age of his famous projects for Benetton, Fabrica and Colors, changed his life, bringing him closer to the world of visual arts.

In 1997, Pippo founded Mammanannapappacacca Factory, a photography, video and design company, and began his personal adventure in the field of creative arts.

As a photographer and creative director, together with many collaborators he has created photographic exhibitions, books, catalogues, calendars, advertising and coordinated images for the most important Italian and foreign companies, such as Jovanotti, Rai, Mediaset, MTV, Artè, BBC, Benetton, Feltrinelli, Rai, Cgil, Cisl, Fnp, Nikon, Shoot 4 Change, Lavazza, Tim, Vodafone, OVS, Ducati, Logan, Impure, Omybag, Coragroppo, Arper, Lago, Unison Research, Esperya, Simplicissimus, StreetLib, Classima Club, AIL , Avis, Genitin, GSF, Summer Jamboree, Ferrara Buskers Festival, Gambero Rosso, Slow Food, il Buongusto, Vinomagazzino, Sant’Eustachio il caffè, Pastificio dei Campi, Conti Zecca, Birra del Borgo, Olio Flaminio, Olio Trevi, Acetaia Sangiacomo, Gustiamo, Les Caves de Pyrene, the Ministry of Development, Enel, the Municipality of Rome, the Municipality of Siena, the Municipality of Venice, the Municipality of Ravello, the Campania Region, and many others.

Pippo has won prizes in photography, cinema and design, he teaches in various public and private institutions, and he continues to do this work while having a lot of fun. In many of his most important works, he has worked with Salvatore Gregorietti, one of the most famous graphic designers in the world, founder of Studio Unimark International together with Bob Noorda and Massimo Vignelli. He taught photography and visual communication for 7 years at the Faculty of Communication Sciences in Rome, at the IUAV in Venice, at the IED and in many other photography and visual communication workshops around Italy. Pippo has a super studio in a unique place, a former industrial warehouse in Rome, in the now famous creative district Mandrione District, which he helped to create.